With funding from the European Union under its EU4Business initiative, the EBRD provided support to ScienceSoft, a software producer from Belarus, connecting the company with an adviser from Ireland as part of its Advice for Small Businesses programme, thus helping the business to diversify its client base and expand to new markets.

Two women entrepreneurs in Georgia developed a winning marketing strategy to push their business idea for selling high-quality tea. This was possible with the help of the EBRD's Advice for Small Businesses programme, funded by the EU under its EU4Business initiative, which connected the company with a local business consultant, who helped to develop a marketing strategy.